Driving Success with Performance Max
and Google Business Strategies
Our client, a growing business looking to increase online visibility and conversions, approached us to run a digital campaign. They had specific goals of reaching their target audience while maintaining an affordable budget.
Challenge
The client wanted to increase website visits and local engagement without overspending on ads. They were looking for a cost-effective strategy that would provide significant exposure and generate quality traffic.
Strategy & Execution
To achieve these goals, we implemented a combination of Google Performance Max campaigns and Google Business Profile optimization to enhance their online presence. Our approach included:
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Performance Max Campaigns: Leveraging Google’s AI-driven technology, we targeted highly relevant audiences based on search intent, demographics, and online behavior. This allowed us to reach potential customers across multiple Google properties, including Search, Display, YouTube, and Discover.
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Google Business Profile Optimization: By keeping the client’s Google Business Profile updated with engaging content, offers, and accurate business information, we maximized local search visibility and increased engagement with nearby potential customers.
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Data-Driven Targeting: We refined audience targeting by focusing on high-intent users, using location-based data, and analyzing past customer interactions to ensure the right people were seeing the ads.
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Budget-Conscious Approach: By closely monitoring ad performance and making real-time optimizations, we ensured the client achieved maximum exposure at an affordable cost.
Results
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The campaign drove 16,000 visits to the client’s website directly from ads.
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The targeted exposure exceeded initial expectations, leading to a strong presence in the desired geographic area.
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The campaign page ranked in the top 10 most-visited pages on the company’s website, demonstrating high engagement and interest.
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The client was so impressed with the results that they immediately decided to launch a follow-up campaign with the same strategy.
Conclusion
This campaign showcased the power of a well-structured Performance Max strategy combined with a strong Google Business presence. By keeping a strategic focus on the right audience and maintaining a cost-efficient budget, we were able to exceed expectations and drive exceptional results. The success of this campaign reinforced the effectiveness of our approach, leading the client to reinvest in future digital marketing efforts.
If Target it,
They will Click it
Just like a well-placed ad catches the right eyes, we know that when we craft data-driven PPC campaigns, your audience will see, click, and convert. And since we’re based in Iowa, we believe in creating smart, effective strategies that bring real results. Ready to put your brand in front of the right people? Let’s make it happen!
Want to know more about PPC?
What is PPC, and how does it work?
PPC (Pay-Per-Click) advertising is a digital marketing strategy where businesses pay only when someone clicks on their ad. These ads appear on search engines, social media, and other platforms, targeting potential customers based on keywords, demographics, and online behavior.
How much does PPC advertising cost?
The beauty of PPC budgets are that they are flexible and depend on factors like industry competition, keywords, and target audience. We work with you to set a budget that maximizes your return on investment (ROI) while keeping costs manageable.
How quickly will I see results from PPC?
Unlike organic marketing, PPC delivers immediate visibility. You can start seeing traffic and conversions as soon as your ads go live, with ongoing optimization improving results over time.
What platforms do you run PPC campaigns on?
We create and manage PPC campaigns across multiple platforms, including:
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Google Ads (Search, Display, Shopping, YouTube)
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Meta (Facebook & Instagram Ads)
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LinkedIn Ads
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TikTok Ads
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Microsoft Ads (Bing)
How do you track PPC success?
We track every click, impression, placement and conversion using advanced analytics tools. You’ll receive detailed reports showing your ad performance.
What’s the difference between search ads and display ads?
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Search Ads appear at the top of search engine results when users search for specific keywords.
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Display Ads are visually engaging banner ads that show on websites, apps, and social media.
Can PPC help my local business?
Absolutely! Local PPC strategies help businesses appear in local search results, Google Maps, and geo-targeted ads, driving more foot traffic and local leads.
Do you handle PPC ad copy and creative?
Yes! We craft compelling ad copy, engaging visuals, and conversion-focused landing pages to ensure your ads perform at their best.
How do you optimize PPC campaigns?
Our PPC strategy includes:
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Keyword research and targeting
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A/B testing ad variations
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Adjusting bids for cost efficiency
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Refining audience targeting
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Improving landing pages for better conversions
How do I get started with PPC?
It’s easy! Reach out to us, and we’ll discuss your goals, budget, and strategy to create a PPC campaign that delivers results. Let’s get those clicks turning into customers!