Admit it, you’ve seen the Christmas trees and tinsel creeping into the aisles of your local shopping haunts. That’s right … The holidays are here. So, how is your holiday marketing campaign?
We know it can be hard to get motivated this early to have a plan in action. But that early planning is critical for a quality execution. If you want your company’s campaign to be the brightest bulb in the string, start following these tips:
- Strategize – This season is more than Christmas. There are a lot of days that offer opportunity for capitalization: Thanksgiving, Hanukkah, New Year’s, Black Friday, Small Business Saturday and Cyber Monday. (Yes, in marketing, shopping days are considered holidays!)
- Be Festive – Give in to the desire to sprinkle your campaign with holiday-themed offers. Whether it’s discounts authorized by Santa or simply annual well wishes in communication touchpoints, have some fun with the time of year.
- Prepare Your Social Media Strategy – Be ready to adjust for changes in behavior over the holidays, since your audience is likely working different hours or not working at all. But just because they’re on vacation doesn’t mean your engagement levels should be. Develop content now, so you’re not wrestling with the temptation to skip out. And just as importantly, continue monitoring your social media accounts for messages and inquiries.
- Optimize Your Keywords – If pay-per-click (PPC) is part of your holiday campaign, make sure you’re adjusting your keywords for holiday-specific mindsets. Think about when your audience will be most likely to be online and searching, as well as what they’ll be searching for … last-minute gifts? Gift ideas?
- Throw an Event – The holidays are renowned for fantastic get-togethers, why not throw an event that harnesses the holiday energy and serves a purpose? Just make sure your goals for the event are defined and met, and that the buzz generated at the event is spread to your social media channels – both by your brand and the attendees. A custom hashtag is perfect for this purpose.
- Delight Your Customer – Sure, it’s the holiday season, but it’s also still the real world. Delighting your customers is always the best way to show your appreciation to your customers.